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Real estate development with social equity focus
For Developers & Owners

Differentiate your asset. Attract mission-aligned capital.

SEAM programming gives developers and owners a measurable, third-party-verified signal that their buildings advance social equity and meet the demands of investors, tenants, and communities alike.

The challenge

You know equity matters. Now show it.

The problem

ESG commitments with no social proof

How SEAM helps

SEAM certification provides third-party-verified evidence of social equity outcomes. These aren't promises or policies. It's measured performance across four social equity pillars.

The problem

Tenant and community skepticism

How SEAM helps

Certification includes community voice in evaluation. Occupant surveys and neighborhood engagement are built into the verification process — not bolted on as marketing.

The problem

Capital providers asking for social diligence

How SEAM helps

SEAM is GRESB-aligned and designed for institutional reporting. The ROSSI Calculator translates social outcomes into the financial language investors and insurers speak.

The problem

Competing certifications weren’t built with equity in mind

How SEAM helps

LEED measures environmental performance. WELL measures wellness. SEAM complements both by advancing the human impact of a building and everyone it touches.

The business case

Social equity drives financial performance.

A decade of research from McKinsey, Gallup, CBRE, and GRESB confirms it — equitable organizations and certified buildings outperform their peers across every metric that matters.

McKinsey, 2023

Diverse executive teams

39%

more likely to outperform

McKinsey, 2023

CBRE, 2024

Certified buildings

4–8%

rent premium

CBRE, 2024

Gallup Q12

Inclusive workplaces

51%

lower turnover

Gallup Q12

MIT Center for Real Estate

Tenant satisfaction

8.6%

lease renewal lift per point

MIT Center for Real Estate

SEAM Certification reflects our belief that real estate carries a responsibility for strengthening neighborhoods, advancing fair business practices, and creating spaces designed to support the people who rely on them.

Greg Smith

CEO, Urban Visions · The Jack

Frequently asked

Questions from developers & owners

How does SEAM certification affect property value?

ROSSI modeling projects that certified buildings can expect reduced vacancy, higher tenant satisfaction, and stronger renewal rates. The ROSSI Calculator models project-level financial impact including GRESB alignment and tenant retention value.

Is SEAM certification compatible with LEED and WELL?

Yes. SEAM is designed to complement environmental and wellness certifications. Many projects pursue SEAM alongside LEED or WELL — each measures a different dimension of building performance.

What if our building is already built and operating?

The Operations + Maintenance track is specifically designed for existing buildings. It evaluates ongoing practices — procurement, programming, staffing, community engagement — rather than design and construction decisions.

How do investors view SEAM certification?

SEAM provides GRESB-aligned social performance data that institutional investors increasingly require. The ROSSI Calculator translates social outcomes into financial language for investor decks, ESG reports, and insurance negotiations.

Build something worth investing in

Register your project, model the financial case, or talk to our team about what certification looks like for your portfolio.