Blog & Insights
Our common thread
Practitioner perspectives, certified project outcomes, and honest analysis of what social equity in the built environment looks like in practice.
Practitioner Perspectives Community engagement usually starts in the wrong place
Most community engagement in CRE happens after the design is locked. SEAM's Impacted Party Engagement framework flips the sequence — consult communities before designs finalize.
Practitioner Perspectives Why I left JLL to work on SEAM full time
Rainey Shane shares the personal journey from volunteering on child rescue missions to founding a social equity certification for commercial real estate — and why she left JLL to lead it.
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